Ed Peisner, President

Ed Peisner

Ed Peisner

Founder and Director of Education

After a long career in business, Ed Peisner founded SMS in 2017 after his teenage son Jordan was viciously assaulted in West Hills, CA. The attack was filmed and uploaded to social media by an associate of the attacker. Jordan was left with serious and life-long injuries from the assault. Ed formed SMS with the goal of ensuring that no other family had to endure such a terrible ordeal.

With patient determination, Ed set to work on public policy advocacy and grassroots engagement. Incredibly, within only a year, California, because of Ed’s hard work, passed the nation’s first law to deter social media motivated violence, or attacks initiated to be filmed and distributed on social media for the purpose of gaining internet notoriety. The law was aptly called Jordan’s Law.

After a successful year of advocacy, Ed realized the true scope and depth of the threats coming from social media use and the absence of any organization really dedicated exclusively to social media-related risks. So, in 2018, SMS expanded its mission becoming an independent and non-partisan social media watchdog and consumer protection organization.

Ed now serves as SMS’ Director of Education. He proudly travels the country teaching thousands of students and parents how best to stay safe while using social media.